m. c. de marco: To invent new life and new civilizations...

Via a mailing list: an article about Twilight in the LA Times Movies section tells how Stephenie Meyer became a bestseller through “a brilliant and strategic use of the Web.”

“Stephenie was somebody who was early to use a new medium and to use it effectively,” said technology expert Tim O'Reilly. “An authentic connection really matters.”

So does a two-way street and connecting with the right people. It wasn’t just that Meyer’s fans came to her blog, but that she went to theirs, writing posts and commenting on the things they had written.